Privacy Policy


GraceKennedy Limited, its subsidiaries and associated companies value our customers and respect your privacy and want you to know how we collect, use and disclose information provided by you.

This privacy policy has been developed to inform persons who access the GraceKennedy Value Rewards Programme through the GraceKennedy Value Rewards Website ("GKVR Website", "the/this Website") and call centres about how their Personally Identifiable Information ("PII") or other confidential information is being protected, handled or used by GraceKennedy Limited and/or its subsidiaries and associated companies ("us", "we", "our"). PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information.

We encourage you to read this Privacy Policy before using this Website or providing Personally Identifiable Information to us. By using the Website or providing Personally Identifiable Information to us, you agree to the terms and conditions of this Privacy Policy.

What information do we collect?

When using our Website, as appropriate, you may be asked to enter information that identifies, relates to, describes or is otherwise capable of being associated with you as an individual such as your Name, Email address, Mailing address, Phone number, gender or date of birth ("PII") so that we may better be able to help you with your experience, process any applications or requests submitted by you and facilitate your participation in the GKVR Programme. You may change your PII provided via the Website by logging in to your account

You may also be asked to provide non-personal information which does not reveal your specific identity or cannot be used to contact you such as information regarding your recent purchases or shopping preferences.

The above-described types of personal and non-personal information about current, former, or potential customers or members of the GraceKennedy Value Rewards Programme ("GKVR", "the Programme" or "the GKVR Programme") may be collected and stored by us, but only as provided for under this Policy, permitted or required by law, or as permitted or directed by you by accessing and using this Website.

When is information collected from you?

We collect information from you when you access the Website, apply for membership to the GKVR Programme on our Website, fill out a form or enter information on our Website or provide information through our Call Centre. Various forms of technology such as server log files and cookies are used to collect and store this information.

Information collected from you may be used in the following ways:

  • To personalize your experience as our customer
  • To improve the Website
  • To improve customer service including by learning about your preferences
  • To administer contests, promotions, or a survey.
  • To respond to your queries and fulfil your requests
  • To contact you, if necessary
  • To send you information by email, post, telephone or other means regarding the Website, changes to the terms, conditions and policies pertaining to the GKVR Programme or other administrative information
  • To send you information about our products, services and promotions
  • To analyse trends and statistics in connection with our businesses
  • To protect the security and integrity of our businesses and internet properties
  • As otherwise permitted under applicable Law.

Information collected from you may be disclosed

  • To our third party service providers who provide services such as website hosting, data analysis, , IT services and infrastructure, customer service, email delivery and administration, auditing and other similar services to enable them to provide services;
  • To our subsidiaries and affiliated entities (collectively, our "Affiliates") for marketing and other purposes;
  • To third-party sponsors of promotions;
  • To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock;
  • As we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our Affiliates; (f) to protect our rights, privacy, safety or property, or that of you, our Affiliates or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

By accessing this Website and/or providing information to us through this medium or our Call Centre, you consent to our use and disclosure of your PII and other information provided by you as described above.

We do not share information with third parties external to the GraceKennedy Group for marketing purposes unless specified above or we have your prior written permission to do so.

Use of 'cookies'?

Cookies are used to store a session ID while you a logged into the GKVR Website. The session holds information about your account, such as name, contact details, points balance, and information about the rewards catalogue items. This information is only available while you are logged into the Website. When you log out, the session is deleted. The next time you log in, a new session is created and the Session ID is stored in the cookie (which is created if it doesn't already exist). An undeleted Cookie holds no identifiable information.

Third party links

Our Website may contain links to third party sites. This will primarily be to allow users to obtain more information about reward products and services available with their GKVR reward points or about the third party providers supplying the particular rewards. Such third parties' collection, use and disclosure of any information submitted by you via any such links will be governed by their own privacy policies and not by our Privacy Policy. WE ARE NOT RESPONSIBLE FOR THE INFORMATION COLLECTION, USAGE, DISCLOSURE OR OTHER PRIVACY PRACTICES OF ANY THIRD PARTIES, INCLUDING OUR SERVICE PROVIDERS AND ANY THIRD PARTY OPERATING ANY SITE TO WHICH THIS SITE CONTAINS A LINK. THE INCLUSION OF A LINK ON THIS SITE DOES NOT IMPLY ENDORSEMENT OF THE LINKED SITE BY US.

The Website may also contain offers for third party products and services.

Security and Updates to this Privacy Policy

We use reasonable organizational, technical and administrative measures to protect all PII under our control. We cannot however guarantee the security of any data storage or transmission via the internet and encourage you to exercise caution in submitting PII via the internet especially if you are accessing the Website using a Wi-Fi hotspot or public network.

You will be notified of any privacy policy changes on our Privacy Policy Page.

Governing Law

This Website is not intended to be subject to the Laws or jurisdiction of any country or territory other than that of Jamaica.

Our Contact Information
73 Harbour Street, Kingston 3, Jamaica, W.I.
Telephone: 888.429.5GKV (5458)

Revision: December 15, 2014